Retailers have long relied on data to understand consumer behavior. Now, with retail media networks, they can monetize these insights, enabling supplier partners to target consumers precisely when they are ready to buy, driving better purchasing outcomes and higher returns on advertising spend.
The secret to success lies in assembling high-quality consumer data and insights, integrating these with advertising platforms to enable precision targeting, and closing the loop between ad impressions and purchase events for effective measurement. In this webinar, experts from Databricks, Tredence, and Hightouch will share their insights on how organizations can build a robust data foundation for their retail media networks, allowing them to deliver superior
results for partners, consumers and retailers alike.
Agenda (1.5 hours):
- The Rise of the Retail Media Network (RMN)
- The Building Blocks of the RMN
- Connecting Customer Data with the RMN & Measuring Advertising Outcomes
- Q & A