Improved overall Speed to Lead by 15% through

• Order of Operations Improvements
• Reworked webhook prioritization to allow for efficient deduplication and a cleaner sync queue
• Corrected 4 daily recurring sync records impacting approx. 1000 records.

Rolled out disposition management, automating updates for over 150k records - allowing them to re-MQL

• Leandata Management
• Delivered a full Leandata rebuild, condensing nodes in line with FY 24 ROE changes
• Discovered and corrected Meaningful Activity Failure - reducing MQL manual pass rate by 10% on leads and 30% on contacts

Operational Flexibility

• Implemented priority routing plans for DAIS and WT. Was used to process over 80,000 registrations and send 36,000 leads to sales.