Nailing Customer Experience (CX) is now tables stakes for success. With competition heating up, customers expectations for seamless, personalized engagements are at an all-time high. In fact, 54% of US consumers say customer experience at most companies needs improvement, and what’s more, 32% of consumers say they will walk away from a brand they love after one bad experience. With the explosion in first, third and zero-party data, organizations have more tools at their disposal to create sticky, engagement-driving experiences. But many teams still struggle.
The stakes are high, and the challenges of building the next generation of customer experiences are real and require more data sources, more capabilities, and better collaboration and sharing. Join us for an industry-leading workshop on developing customer experiences that move the needle for your business.
In this workshop we will cover:
- The challenges organizations face in building next-gen customer experiences, from fragmented views of customers, siloed data, and the inability to scale or operate in real-time.
- How you build a strong foundation for next-gen customer experiences on a lakehouse that supports all data and use cases and integrates with your ecosystem.
- See a demo - how Databricks enables organizations to build next-generation customer experiences on a lakehouse.
- Hear from leaders in data and AI about how their organizations are raising the bar, using customer experience to drive greater engagement, monetization, and innovation across the industry.
- Live Q&A