Agent-Native CDPs for Lead Generation: Turning data into pipeline

Agent-native CDPs changes how all of this works. Agents work continuously across behaviour, product usage, campaign history and external signals, deciding which accounts to surface and which audiences to build, on one governed data foundation instead of five disconnected tools. Databricks' own agentic CDP, CustomerLake, brings that pattern into the platform your data already sits in.

In this closed-door roundtable for sales, marketing, growth and data/AI executives at Hotel Continental Oslo we'll cover:

Where the agent-native CDP market is, and what companies are already doing
How scoring, enrichment and routing put the right accounts in front of the right sellers, with the reasoning attached
How the same customer model builds audiences, personalises campaigns and activates them — on data you already own, without a separate CDP contract on top
What has to exist underneath before any of it works: resolved identity, a governed customer model, consent that travels with the audience, and a record of every decision and why it was made

You'll see it working in a live demo built natively on Databricks. Then we'll show what it takes to build one with building a simple prototype in front of you.

We’ll round it off with lunch & Networking in Chambre Séparée at Theatercaféen with a room of Data & Business leaders.

Arrival and drinks	10:15 AM - 10:30 AM
Why CDP and why now: market’s behaviour, what good looks like, what’s new	10:30 AM - 10:50 AM
A real mock-up CDP demo: lead generation, autonomous agents, blueprints, and business difference	10:50 AM - 11:10 AM
Assembling a prototype version live	11:10 AM - 11:30 AM
Lunch & Networking	11:30 AM - 1:00 PM

Register Now

Thursday, October 15, 2026, 10:30 AM - 1:00 PM

Agenda:

Co-sponsors

Speakers

Register Now

Thursday, October 15, 2026, 10:30 AM - 1:00 PM

Agenda:

Co-sponsors

Speakers

Thursday, October 15, 2026, 10:30 AM - 1:00 PM