Discover how JTI is reshaping the way organizations understand their consumers. In this session, the focus will be on why traditional dashboards belong to the past, and how GenAI is enabling a more meaningful way to interpret consumer feedback at scale. With the support of MDW, JTI has introduced an approach that shifts attention from reporting to understanding what is happening, why it matters, and what decisions should follow. A clear, practical view of what the next generation of insight truly looks like.