In this webinar we’ve brought together a series of speakers with deep knowledge of data informed marketing and user acquisition strategies. We will discuss a series of approaches to help you grow your playerbase in a player centric manner. From topics like cold start, re-engagement, boring generative AI and cohort analysis you’ll get a broad view of what data can do for marketing and user acquisition in games.
Knowing your player deeply and meaningfully is essential for the creation of a player centric experience. This is the case across the board, including in marketing. At the end of the presentation we’ll be sharing a demo we created for GDC. It will show you how LLMs can help you expedite clustering projects and, in doing so, improve your marketing yield.
Agenda:
- Growing Your Playerbase through Player Centric User Acquisition and Marketing
- Building Player 360 with Behavioral Data
- Impact of personalizing timing, message and offers on retention and re-engagement
- User Acquisition Foundations with Monks
- Demo: LLM Assisted Segmentation
- Q&A and Close Out