Healthcare is sitting on a tremendous amount of data - generating faster than most other industries, growing 30% by volume annually. With the explosive potential of AI, healthcare organizations are redefining how they shape next-generation experiences for all of the lives they touch.
For instance, every action an individual takes - from the nudge a patient receives to adopt healthy behaviors, to prescribing the next-best action for marketing and sales, to identifying the right clinical trial for a patient - requires intelligence derived from all of your data, organic and acquired. It starts with a Customer 360.
With a real-time, accurate 360° view of patients, members, healthcare providers, and beyond, organizations can better predict disease, personalize outreach, and improve the delivery of care across all channels leading to better engagement and outcomes.
In this webinar, you’ll learn about:
- Trends shaping the future of healthcare and life sciences from BI to Generative AI
- Why the Databricks Data Intelligence Platform for Healthcare and Life Sciences is the platform for all of your Customer 360 initiatives
- Overview of the Databricks Platform
- How to get started with personalization use cases like next-best action